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| Author: | Vardar, N. |
| Title: | How Dove survived the Turkish recession |
| Journal: | Admap
2004 : APR, VOL. 39:4, (449) p. 46-48 |
| Index terms: | Advertising Marketing Brands Case studies Soaps and detergents industry Turkey |
| Language: | eng |
| Abstract: | The article author shows how a new ad campaign and increased pressure led to market share gains during the recent Turkish recession. |
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