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| Author: | Gerson, B. (et al.) |
| Title: | HBR Case study: Taking the cake |
| Journal: | Harvard Business Review
2004 : MAR, VOL. 82:3, p. 29-34, 36-39 |
| Index terms: | Markets Consumer behaviour Food industry Companies Case studies USA |
| Language: | eng |
| Abstract: | Southland Baking Co. makes lots of dough, from dough that is drenched in trans fats. As a result, the company has a solid foothold in its market. Now consumer activists and hungry litigators want to take both away. This hypothetical case study is given advice by expert commentators. |
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