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| Author: | Chung, K. Y. (et al.) |
| Title: | Three representative market segmentation methodologies for hotel guest room customers |
| Journal: | Tourism Management
2004 : AUG, VOL. 25:4, p. 429-441 |
| Index terms: | Tourist industry Hotel management Segmentation Market segmentation |
| Freeterms: | Industry data segmentation Benefit segfmentation CHAID |
| Language: | eng |
| Abstract: | The authors introduce three representative market segmentation methodologies for hotel guest room customers. They believe that these sequential methodologies are the most appropriate procedures for segmenting hotel customers. |
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