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| Author: | Reast, J. D. Palihawadana, D. Spickett-Jones, G. |
| Title: | UK physicians´ attitudes towards direct-to-consumer advertising of prescription drugs : an extension and review |
| Journal: | International Journal of Advertising
2004 : VOL. 23:2, p. 229- 251 |
| Index terms: | ADVERTISING UNITED KINGDOM |
| Language: | eng |
| Abstract: | This article examines the advertising of prescription drugs direct to consumers. Main focus is on the attitude of UK hospital doctors and general practitioners towards direct-to-consumer advertising of prescription drugs. This study is an extension of research by Reast and Carson (2000) and a part replication of USA research by Pethronius et al. (1995). |
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