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| Author: | Marsh, S.J. Stock, G.N. |
| Title: | Building dynamic capabilities in new product development through intertemporal integration |
| Journal: | Journal of Product Innovation Management
2003 : MAR, VOL. 20:2, p. 136-148 |
| Index terms: | Integration New products Product development |
| Language: | eng |
| Abstract: | Creating longer-term competitive advantage demands significant amount of attention to developing and nurturing dynamic integration capabilities. These capabilities propel product development activities in ways that build on and develop technological and marketing capabilities for future product development efforts and create platforms for future product development. In this paper, the authors develop a conceptual model of a dynamic integration process in product development, which they call intertemporal integration (ITI). |
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