search query: @author Rosenthal, S.R. / total: 1
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| Author: | Joglekar, N.R. Rosenthal, S.R. |
| Title: | Coordination of design supply chains for bundling physical and software products |
| Journal: | Product Innovation Management
2003 : SEP, VOL. 20:5, p. 374-390 |
| Index terms: | Bundling Medical equipment industry New products Product development |
| Language: | eng |
| Abstract: | This paper explores a special new product development (NPD) approach in which the internal development of core physical products is augmented by bundled and largely outsourced software features. The authors studied a medical device producer that has established a new medical information product group (MIPG) within their NPD organization to create software features that are bundled with their core physical products. |
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