search query: @author Rovit, S. / total: 1
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| Author: | Harding, D. Rovit, S. |
| Title: | Building deals on bedrock |
| Journal: | Harvard Business Review
2004 : SEP, VOL. 82:9, p. 121-128 |
| Index terms: | Management Mergers Competitive advantage Marketing Strategy USA |
| Language: | eng |
| Abstract: | This article discusses mergers and acquisitions (M&A) of companies. A merger or acquisition will fail if you burden it with the wrong expectations. Don't use deals to change your company's foundation. Use them to do what you do better. |
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