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| Author: | Au, J. S. Taylor, G. Newton, E. W. |
| Title: | Grounded design theory of Japanese fashion designers |
| Journal: | Design Journal
2003 : VOL. 6:3, p. 3-23 |
| Index terms: | Design management Fashions industry Japan |
| Language: | eng |
| Abstract: | The purpose of this paper is to formulate the underlying design theory of Japanese fashion designers by using the qualitative research method of grounded theory (Glaser, 1992). The method of data collection included indepth interviews, questionnaire surveys and participant observations. Constructs for a grounded theory of fashion designers are synthesized. The design theory of the Japanese fashion designers is portrayed through the major constructs, namely, 'aesthetic presence' and 'psychological satisfaction'. |
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