search query: @author Sekerkaya, A. / total: 1
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| Author: | Harcar, T. Sekerkaya, A. |
| Title: | Electronic banks versus brick and mortar banks: The Turkish experience |
| Journal: | Journal of international marketing and marketing research
2005 : FEB, VOL. 30:1, p. 15-26 |
| Index terms: | Banking Customers Electronic funds transfer systems Internet Turkey |
| Language: | eng |
| Abstract: | In the paper, recent developments in online banking activities in Turkey are presented. Examined are different clusters of customers using online services provided by Turkish bank institutions. It is concluded that consumers in Turkey can be grouped into three different clusters which have differences from each other. |
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