search query: @author Rayport, J.F. / total: 1
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Author: | Rayport, J.F. Jaworski, B.J. |
Title: | Best face forward |
Journal: | Harvard Business Review
2004 : DEC, VOL. 82:12, p. 47-58 |
Index terms: | Management Marketing strategy Competitive advantage Consumer satisfaction Customers Service Costs Innovation Employees Skills |
Language: | eng |
Abstract: | The new frontier of competitive advantage is the customer interface. Making yours a winner will require the right people - and, increasingly, machines - on the front lines. |
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