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| Author: | Hopkinson, G.C. |
| Title: | Stories from the front-line: how they construct the organization |
| Journal: | Journal of Management Studies
2003 : DEC, VOL. 40:8, p. 1943-1969 |
| Index terms: | Distribution Service |
| Freeterms: | Narratives Social construction |
| Language: | eng |
| Abstract: | This article draws on social constructionist theory and applies discourse analysis to ten narratives told by service delivery staff in one distribution network. The analysis looks at how the narratives construct the organization through their constructions of self (the narrator), customer and manufacturer and their constructions of the relationships linking these three sets of actors. It is argued that the narrators construct the self either as an organizational customer or an organizational partner. |
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