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| Author: | Jeong, M. Choi, J. |
| Title: | Effects of picture presentations on customers' behavioral intentions on the Web |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 193-204 |
| Index terms: | Electronic commerce Communication Internet Consumer behaviour Customers |
| Freeterms: | e-commerce WWW |
| Language: | eng |
| Abstract: | As the Web is becoming a major communication channel to bridge hotels and customers, there are great marketing efforts made to attract new customers and repeat business. Based on the content analyses with 203 existing hotel Websites (here as: W-s.), this study examined the potential effects of W. format, W. contents, and W. realism on customers' behavioral intentions. Results indicate that the content and realism of picture presentations are important predictors of customers' attitudes toward the W. The attitudes appear to be a strong predictor of behavioral intentions on the Web. |
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