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| Author: | Ham, S. |
| Title: | Developing a content analysis evaluation approach for the examination of limited-service lodging properties |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 295-308 |
| Index terms: | Hotel and catering industry Internet Service Evaluation Effectiveness USA |
| Freeterms: | WWW |
| Language: | eng |
| Abstract: | This exploratory study investigates the Website (here as: W. / W-s.) effectiveness of limited-service chain lodging operations. W-s. of the top 25 limited-service chain lodging operations in the U.S. were evaluated based on the criteria established for the study. The seven evaluation criteria included impression, content usefulness, accuracy, navigation, accessibility, online reservations, and timeliness of information. The results of this study offers a starting point for both Web researchers and practitioners in the limited-service segment of the lodging industry. |
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