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| Author: | Jilla, C. Bloch, N. Vishwanath, V. |
| Title: | Route to a brand's best strategy |
| Journal: | European business forum EBF
2005 : SPRING, 21, p. 78-80 |
| Index terms: | Marketing Brands Products Research |
| Language: | eng |
| Abstract: | The belief that market share alone correlates with profitability is challenged by new findings. Bain & Company's analysis of 200 brands shows that products at the high end stand to earn considerably more with a smaller share of the overall product category. |
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