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Author: | Hackbarth, G Kettinger, W.J. |
Title: | Strategic aspirations for net-enabled business |
Journal: | European journal of information systems
2004 : DEC, VOL 13:4, p. 273-285 |
Index terms: | Electronic commerce |
Freeterms: | NEBIC Leapfrogging Strategy Organizational readiness Net Enablement |
Language: | eng |
Abstract: | This article gives us information from NEBIC (The net-enabled business innovation cycle). NEBIC Model describes a path which firms employ dynamic capabilities to leverage net-enablement. Some companies strategically aspire to follow this path in a more gradual fashion striving for business process improvements (incremental strategy) while others aspire to exploit rapidly net-enablement to achieve business innovation (leapfrogging) strategy that offers completely new market opportunities. |
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