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| Author: | Pouillard, V. |
| Title: | American advertising agencies in Europe: J. Walter Thompson's Belgian business in the inter-war years |
| Journal: | Business history
2005 : JAN, VOL. 47:1, p. 44-58 |
| Index terms: | Advertising agencies Business history WESTERN EUROPE USA War |
| Language: | eng |
| Abstract: | This article examines the growth of an American advertising agency, J. Walter Thompson, in Belgium between the first and the second world war. Belgium, as a small multicultural market, was the perfect place to test the new American standards in advertising. |
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