search query: @author George Tompkins, P. / total: 1
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| Author: | George Tompkins, P. |
| Title: | Web-empowered selling |
| Journal: | Admap
2004 : VOL. 39:1, p. 24-26 |
| Index terms: | Advertising Consumer satisfaction Experience Internet |
| Language: | eng |
| Abstract: | The article describes how a well-conceived website network can provide customers with a seamless and satisfying purchase experience. The author argues that a well developed product's website can reinforce customer's positive experience of the brand. |
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