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| Author: | Jenkins, O. |
| Title: | Mobile messaging: how a new medium is developing |
| Journal: | Admap
2005 : VOL. 40:3, p. 29-31 |
| Index terms: | Advertising Marketing Media research Telecommunications industry |
| Freeterms: | SMS Mobile marketing |
| Language: | eng |
| Abstract: | The article reviews the growth of SMS messaging as an ad medium in the UK and Europe and discusses some issues that will affect its future. It goes through different advertising campaign models that could be executed with the help of text messsages. |
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