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| Author: | Karatepe, O.M. Avci, T. Tekinkus, M. |
| Title: | Measuring marketing culture: a study of frontline employees in Turkish hotels |
| Journal: | Journal of Travel & Tourism Marketing
2005 : VOL. 18:1, p. 33-47 |
| Index terms: | Marketing Hotel and catering industry Service quality Employees Turkey |
| Language: | eng |
| Abstract: | In this article the impact of service quality, interpersonal relationships, organization, selling task, internal communication, and innovativeness on marketing culture is tested using WebsterÂ’s standard marketing culture instrument. The structure of the marketing culture scale is also explored. The results are discussed and recommendations for future research areas are made. |
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