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| Author: | Lockyer, T. |
| Title: | The perceived importance of price as one hotel selection dimension |
| Journal: | Tourism Management
2005 : AUG, VOL. 26:4, p. 529-537 |
| Index terms: | Hotel and catering industry Prices Consumer behaviour Focus groups |
| Language: | eng |
| Abstract: | This article examines how prices affect the accommodation selection analysing the results from three focus groups. It was found that the results of closed questions were very similar to other research that has concluded price being less important factor in the selection process. The impact of trigger points on the selection process is also discussed. |
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