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| Author: | Hastings, S. Price, M. |
| Title: | Money can't buy me loyalty |
| Journal: | Admap
2004 : VOL. 39:2, p. 29-31 |
| Index terms: | Consumer behaviour Loyalty Money Society Trends |
| Language: | eng |
| Abstract: | The article discusses the issue of loyalty schemes which have become popular among marketers. When customers are changing in the marketplace marketers need to apply different rules. |
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