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| Author: | Jarvis, T. McElroy, B. |
| Title: | Can optimisers provide a lifeline for media? |
| Journal: | Admap
2004 : VOL. 39:2, p. 32-35 |
| Index terms: | Advertising Media research Multimedia industry Television advertising |
| Language: | eng |
| Abstract: | The article provides an overview of the progress and promise of optimisers and shows how they should lead to better media decision. |
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