search query: @author MacMillan, K. (et al.) / total: 1
reference: 1 / 1
« previous | next »
Author: | MacMillan, K. (et al.) |
Title: | Giving your organisation SPIRIT: an overview and call to action for directors on issues of corporate governance, corporate reputation and corporate responsibility |
Journal: | Journal of General Management
2004 : WINTER, VOL. 30:2, p. 15-42 |
Index terms: | corporate governance organizations reputation responsibility stakeholders |
Language: | eng |
Abstract: | This article combines Corporate Governance, Corporate Reputation and Corporate responsibility through an examination of stakeholder relationships. It is suggested that a focus on relationships will allow directors to manage the issues relating to these complex areas in a practical way. Definitions are: governance is seen to be concerned with the mechanism by which businesses' relationships are directed and controlled. Reputation is concerned with stakeholder views of a business in key relationships and in terms of key relationship issues. Responsibility is concerned with the way a business conducts its activities and in particular how it relates to its primary and secondary stakeholders. The authors present a tool to analyse relationships in these three ways. This tool is called a Stakeholder Performance Indicator, Relationship Improvement Tool (SPIRIT). |
« previous | next »
SCIMA