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| Author: | Hedger, G. |
| Title: | Financial services: back to the future |
| Journal: | Admap
2005 : VOL. 40:7, p. 20-22 |
| Index terms: | Financial services Future Marketing management Retailing |
| Language: | eng |
| Abstract: | The article focuses on discussing the future of financial services and explains why brands need a point of view about the future. It explores how the wealth is defined in the financial services sector and discusses the notion of lifestage targeting. |
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