search query: @author Hyvönen, S. / total: 1
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| Author: | Tuominen, M. Hyvönen, S. |
| Title: | Organizational innovation capability: a driver for competitive superiority in marketing channels |
| Journal: | International Review of Retail, Distribution and Consumer Research
2004 : JUL, VOL. 14:3, p. 277-293 |
| Index terms: | Marketing channels Management Innovation Models |
| Language: | eng |
| Abstract: | This article presents an environment-strategy-value contingency model with which the relationship btw. managerial and technological innovations and competitive superiority in the context of channel management is examined. |
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