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| Author: | Flynn, M. |
| Title: | How to use the sense for a better brand experience |
| Journal: | Admap
2005 : VOL. 40:5, p. 31-33 |
| Index terms: | Brands Consumer behaviour Experience Information Psychology |
| Language: | eng |
| Abstract: | The article explains how the brain processes sensory inputs and how that can influence the way we plan brand experiences. It discusses how we process sensory information and how we experience brands and then lists three steps how to integrate sensories to brand experiences. The aim is to create multi-sensory experience that leads to positive purchase intent. |
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