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| Author: | Sy-Changco, J.A. Souchon, A.L. Evangelista, F. |
| Title: | Quality of Export Memory Content: A Conceptual Framework |
| Journal: | Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 291-306 |
| Index terms: | Competitive advantage Decision making Experience Exporting Export marketing Organizational learning |
| Language: | eng |
| Abstract: | This paper examines how exporting organisations can develop sustainable competitive advantage by using the framework of export memory. The concept of export memory concentrates on the knowledge of policies, procedures, theories and shared mental models in an exporting organisation. Using export memory of good quality leads to greater export performance under conditions of low environmental turbulence. |
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