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| Author: | Vascotto, C. |
| Title: | Femininity in the 21st century |
| Journal: | Admap
2004 : SEP, VOL. 39:8 (453), p. 28-30 |
| Index terms: | advertising gender marketing women |
| Language: | eng |
| Abstract: | How do aspects of femininity influence women's attitudes to marketing and advertising? This paper explores the way in which femininity once again seems to be high on the agenda of women around the world. |
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