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| Author: | Hayward, M. Paice, N. |
| Title: | The end of proxies: the customer data revolution |
| Journal: | Admap
2006 : FEB, VOL. 41:2 (469), p. 38-40 |
| Index terms: | accountability advertising customers data bases |
| Language: | eng |
| Abstract: | Do you understand your customers? Only if you have a working database - or can borrow someone else's. This paper shows how massive customer databases enable a new era of advertising accountability. |
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