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| Author: | Rogers, D.S. Lambert, D.M. Knemeyer, A.M. |
| Title: | The product development and commercialization process |
| Journal: | International Journal of Logistics Management
2004 : VOL. 15:1, p. 43-56 |
| Index terms: | commercialization new products product development supply chain management |
| Language: | eng |
| Abstract: | Product development and commercialization is the supply chain management process that provides structure for developing and brining to market new products jointly with customers and suppliers. Effective implementation of the process not only enables management to coordinate the efficient flow of new products across the supply chain, but also assists supply chain members with the ramp-up of manufacturing, logistics, marketing and other related activities to support the commercialization of the product. This paper describes the product development and commercialization process in detail to show how it can be implemented. |
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