search query: @author Simpson, L. S. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Simpson, L. S. |
| Title: | Enhancing food promotion in the supermarket industry: a framework for sales promotion success |
| Journal: | International Journal of Advertising
2006 : VOL. 25:2, p. 223-245 |
| Index terms: | food industry sales promotion supermarkets |
| Language: | eng |
| Abstract: | This study proposes a framework for sales promotion success in the supermarket industry, consisted in the current theory and analysis of 18 industry cases throughout food product manufacturing and retailing. The findings show that channel issues such as trust are essential to the successful use of sales promotion in the supermarket retail environment. |
« previous | next »
SCIMA