search query: @author Carter, S.M. / total: 1
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| Author: | Carter, S.M. |
| Title: | The interaction of top management group, stakeholder, and situational factors on certain corporate reputation management activities |
| Journal: | Journal of Management Studies
2006 : VOL. 43:5, p. 1145-1176 |
| Index terms: | reputation stakeholders top management |
| Language: | eng |
| Abstract: | This paper discusses when a firm's members are most likely to promote and defend its reputation. A set of hypotheses are tested using pooled cross-sectional time-series data on a set of Fortune 500 companies. It is shown that firms in general directed directed reputation management activities towards their more visible stakeholders. Nevertheless, the type and extent of reputation management behaviour varied. For firms whose top management groups were more highly educated or output oriented, highly visible situations with the media were more likely to be associated with a higher use of press releases. |
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