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| Author: | Taylor, P.A. |
| Title: | Getting them to forgive and forget: Cognitive based marketing responses to terrorist acts |
| Journal: | International Journal of Tourism Research
2006 : MAY-JUN, VOL. 8:3, p. 171-183 |
| Index terms: | marketing tourism tourist industry crisis management strategy models mass communication |
| Freeterms: | media |
| Language: | eng |
| Abstract: | This article deals with crisis management and the recognition of the essential role of the mass media in the strategically constructive diffusion of information. The paper introduces the relationship in the media btw. perception and reality specifically relating to the tourism industry. Building on this context, the elaborate likelihood model (ELM) of persuasion is applied to strategies for attitude intervention and manipulation to affect market recovery from acts of terrorism. In addition, the model is applied to non-affected but competitive destinations as an opportunistic strategy. |
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