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| Author: | Lohrke, F. T. McClure Franklin, G. Frownfelter-Lohrke, C. |
| Title: | The internet as an information conduit: a transaction cost analysis model of US SME internet use |
| Journal: | International Small Business Journal
2006 : APR, VOL. 24:2, p. 159-178 |
| Index terms: | internet small business small and medium-sized enterprises (smes) |
| Language: | eng |
| Abstract: | This study analyses whether small and medium-sized enterprises (SMEs) facing high asset specificity in product information transmitted to and received from customers employed the internet to a greater degree than those facing lower information specificity. Findings emphasize important benefit SMEs can gain from internet use. |
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