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| Author: | Gotzsch, J. |
| Title: | Product talk |
| Journal: | Design Journal
2006 : VOL. 9:2, p. 16-24 |
| Index terms: | products product design communication |
| Language: | eng |
| Abstract: | This paper analyses the communicative aspects that play a role in the product's appeal and structures product's communication into three groups: expression about the product itself, about its user and about the company. |
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