search query: @author Gotzsch, J. / total: 1
reference: 1 / 1
« previous | next »
Author: | Gotzsch, J. |
Title: | Product talk |
Journal: | Design Journal
2006 : VOL. 9:2, p. 16-24 |
Index terms: | products product design communication |
Language: | eng |
Abstract: | This paper analyses the communicative aspects that play a role in the product's appeal and structures product's communication into three groups: expression about the product itself, about its user and about the company. |
« previous | next »
SCIMA