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| Author: | Lim, J. Sharkey, T. Heinrichs, J. |
| Title: | Strategic impact of new product development on export involvement |
| Journal: | European Journal of Marketing
2006 : VOL. 40:1/2, p.44-60 |
| Index terms: | exports international business product development production competitive advantage |
| Language: | eng |
| Abstract: | The aim of this study is to evaluate the importance of new product development cycle time for companies that have a strategy of pursuing exporting as a means of achieving and sustaining competitive advantage. The study suggests that the speed of new product development is a prerequisite for export involvement and that the new product development cycle time measures were significantly related to the perception of a firms overall competitive position in global markets. |
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