search query: @author Roemer, E. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Roemer, E. |
| Title: | The impact of dependence on the assessment of customer lifetime value in buyer-seller relationships |
| Journal: | Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 89-109 |
| Index terms: | business-to-business customers relationship marketing |
| Language: | eng |
| Abstract: | This paper combines two areas of relationship marketing: dependence between buyers and sellers and the assessment of customer lifetime value in business-to-business relationships. It proposes the use of specific customer valuation models in four different types of dependence in buyer-seller relationships. |
« previous | next »
SCIMA