search query: @author Kover, A.J. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Hackley, C. Kover, A.J. |
| Title: | The trouble with creatives: negotiating creative identity in advertising agencies |
| Journal: | International Journal of Advertising
2007 : VOL. 26:1, p.63-78 |
| Index terms: | advertising agencies advertising creativity |
| Language: | eng |
| Abstract: | Relatively few studies have focused on the complexities and contradictions that face creatives in their professional role. This paper draws on dept interviews with senior-level creatives. The findings show that ad agencies are a site of conflict and insecurity for creatives, yet also of potential fulfilment. |
« previous | next »
SCIMA