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| Author: | Harrison, T. Waite, K. Hunter, G. L |
| Title: | The internet, information and empowerment |
| Journal: | European Journal of Marketing
2006 : VOL. 40:9/10, p.972-993 |
| Index terms: | empowerment information financial services pensions |
| Language: | eng |
| Abstract: | The aim of this study is to critically assess the extent to which consumers are being empowered by the internet. Specifically, the study focuses to the role of internet in the context of online pension information provision. The study applies focus groups and observational research methods. |
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