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| Author: | Serwe, S. Frings, C. |
| Title: | Who will win Wimbledon? The recognition heuristic in predicting sports events |
| Journal: | Journal of Behavioral Decision Making
2006 : VOL. 19:4, p. 321-332 |
| Index terms: | decision making tennis |
| Freeterms: | dynamic environments recognition heuristic |
| Language: | eng |
| Abstract: | The recognition heuristic is described as a fast, frugal and effective decision strategy. However, most studies concerning the recognition heuristic have been conducted in static domains, where the relevant variables stay relatively constant. The question is whether the heuristic would also work in an environment where the quality of the factors rises and falls, such as in sports. The study used it to predict the outcomes of tennis matches in Wimbledon 2003. Recognition data of amateur tennis players and laypeople was used to build recognition rankings. The results suggested that the recognition heuristic may be effectively generalized to dynamic environments. |
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