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Author: | Lai, A. Dermody, J. Hammer-Lloyd, S. |
Title: | Exploring cadaveric organ donation: a 'mortal embodiment' perspective |
Journal: | Journal of Marketing Management
2007 : VOL 23:5-6, p. 559-585 |
Index terms: | |
Freeterms: | embodiment mortality hermeneutic-phenomenology organ donation consumer sulture theory active interview gift-of-life |
Language: | eng |
Abstract: | This article considers how the embodiment of mortality shapes ambivalent perceptions surrounding the disposession of body parts in late modernity. Through a hermeneutic perspective, the paper aims to contribute to the growing appreciation for an alternative ontological perspective. |
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