search query: @author Nijssen, E. J. (et al.) / total: 1
reference: 1 / 1
« previous | next »
| Author: | Nijssen, E. J. (et al.) |
| Title: | Exploring product and service innovation similarities and differences |
| Journal: | International Journal of Research in Marketing
2006 : VOL. 23:3, p.241-251 |
| Index terms: | innovation new products product development service small and medium-sized enterprises (smes) |
| Freeterms: | cannibalization |
| Language: | eng |
| Abstract: | This paper aims to provide an initial step towards a synthesis of new service and product development research. Using a baseline model of innovation, applicable to innovation in general, the study hypothesizes context effects between new service and product development in order to better comprehend their differences and similarities. It is argued that R&D strength is more important for new product than service development, while a company's willingness to cannibalize organizational routines and prior investments is more important in the case of new service than new product development. The model and hypotheses are tested using data from 217 service-based and 105 product-based companies in the Netherlands. The results provide initial support for the integrating perspective. |
« previous | next »
SCIMA