search query: @author Bonnemaizon, A. / total: 1
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| Author: | Bonnemaizon, A. Cova, B. Louyot, M-C. |
| Title: | Relationship marketing in 2015: a Delphi approach |
| Journal: | European Management Journal
2007 : FEB, VOL. 25:1, p. 50-59 |
| Index terms: | delphi technique experience relationship marketing |
| Freeterms: | community |
| Language: | eng |
| Abstract: | This article tries to answer the question of the future of relationship marketing. The authors have devised a Delphi-type predictive survey of twelve European marketing experts. The aim was produce one view of potential changes that may occur by the year 2015. |
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