search query: @author Somerville, I. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Somerville, I. Wood, E, |
| Title: | Public relations and the free organizational publication: practitioner perspectives on the brave new media world |
| Journal: | Journal of communication management
2007 : VOL 11:3, p. 198-211 |
| Index terms: | information public relations scotland |
| Language: | eng |
| Abstract: | This article discusses the results of research conducted among Scottish communication professionals to investigate their perception of and attitudes toward recent trends and future developments with respect to the free organizational publication. The authors provide practical implications on how best to employ print and electronic publications. |
« previous | next »
SCIMA