search query: @freeterm university market / total: 1
reference: 1 / 1
« previous | next »
| Author: | Kim, K. Noh, J. Jogaratnam, G. |
| Title: | Multi-destination segmentation based on push and pull motives: pleasure trips of students at a U.S. university |
| Journal: | Journal of Travel & Tourism Marketing
2006 : VOL. 21:2/3, p.19-32 |
| Index terms: | students travel |
| Freeterms: | push/pull motivation university market multi-destinations |
| Language: | eng |
| Abstract: | To determine push and pull motivation of university students toward multi-destinations and to assess if there were statistically significant differences across the top 10 domestic destinations, this study analyzed a total of 1,488 responses obtained from an internet-based survey. Based on the analysis, six push and pull forces were defined and substantial differences were found across the destinations. The study findings can help more effectively predict how student travelers are pushed and pulled, and how these forces differ across U. S. domestic destinations. Furthermore, marketing implications are discussed by destination. |
« previous | next »
SCIMA