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| Author: | Kelly, S. |
| Title: | Total recall: transforming the possibilities of customer intelligence in an age of intelligent commerce |
| Journal: | International Journal of Market Research
2007 : VOL. 49: 4, p.425-433 |
| Index terms: | electronic commerce market segmentation market research |
| Freeterms: | business intelligence database management |
| Language: | eng |
| Abstract: | The single most dramatic feature of the information revolution has been the extent to which the individual consumer has become an information triggering and transmitting device. During the course of the average day many individuals will use an ATM card, a credit card, a telephone, a toll bridge, a loyalty card, a security card, a call centre, digital television or the Internet. On each occasion the transaction data is captured, their selections are noted and the profile of each consumer is further enriched. And the data stream continues to grow exponentially. It is this fact that is calculated to dramatically alter the business landscape. |
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