search query: @freeterm destinations image / total: 1
reference: 1 / 1
« previous | next »
| Author: | Beerli, A. Díaz Meneses, G. Moreno Gil, S. |
| Title: | Self-congruity and destination choice |
| Journal: | Annals of Tourism Research
2007 : VOL 34:3, p. 571-587 |
| Index terms: | consumer behaviour marketing |
| Freeterms: | self-congruity destinations image self-concept |
| Language: | eng |
| Abstract: | This article discusses the role of self-congruity. The authors find that the greater agreement between a destination's image and ones sel-concept, the greater the tendency for the tourist to visit that place. |
« previous | next »
SCIMA