search query: @freeterm self-congruity / total: 1
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Author: | Beerli, A. Díaz Meneses, G. Moreno Gil, S. |
Title: | Self-congruity and destination choice |
Journal: | Annals of Tourism Research
2007 : VOL 34:3, p. 571-587 |
Index terms: | consumer behaviour marketing |
Freeterms: | self-congruity destinations image self-concept |
Language: | eng |
Abstract: | This article discusses the role of self-congruity. The authors find that the greater agreement between a destination's image and ones sel-concept, the greater the tendency for the tourist to visit that place. |
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