search query: @author Chuang, S-C. / total: 1
reference: 1 / 1
« previous | next »
Author: | Chuang, S-C. |
Title: | The effects of emotions on the purchase of tour commodities |
Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 22:1, p. 1-13 |
Index terms: | emotions risk behaviour |
Language: | eng |
Abstract: | The paper investigates how emotions affect people's choice of travel and tour commodities. A series of experiments was conducted to demonstrate and explain the relationship between risk-taking and consumer decisions. Studies showed that subjects in a negative emotional condition displayed more systematic risk-taking behaviour than subjects who were in a positive emotional state. Moreover, subjects in a positive emotional condition were likely to be less responsive to sales promotions, and more likely to choose an "average" option or a fully packed tour. |
« previous | next »
SCIMA