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Author: | Prince, M. Davies, M.A. |
Title: | The animal within |
Journal: | Business Strategy Review
2004 : WINTER, VOL. 15:4, p. 48-51 |
Index terms: | management strategy planning organizational behaviour |
Freeterms: | metaphors |
Language: | eng |
Abstract: | Are you an elephant or a chameleon? This article deals with the role of animal metaphors in understanding corporate strategy. Organizational metaphors are a way to generate meaningful perceptions about an organization with its activities. |
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